South Coast Plaza, located in Orange County, California, is one of the country’s largest and preeminent shopping centers. As their agency of record for over 15 years, BTG creates authoritative, editorial-style seasonal advertising campaigns and produces eight publications, including four fashion lookbooks and two food magazines, each year. Our cultivated relationships with top fashion photographers and designers, as well as our ability to secure sought-after models and of-the-moment fashion, helps us achieve our vision. BTG designed and developed South Coast Plaza’s new website and is responsible for their dynamic eblast program, inspired video content, and exceptional event materials.

“... true marketing partner ... willing to listen, able to make informed suggestions and work with us to build upon our success.”

Debra Gunn Downing, Executive Director–Marketing, South Coast Plaza