Royal Hawaiian Center
After working with the client for 6 months, Royal Hawaiian Center asked BTG to handle the social media aspect of the account as well. We developed a social media strategy based on the goal of reaching locals, tourists, national and international markets. 80% of the content is original and is done via strong art direction by BTG and execution by the client. Post results were continually analyzed to determine where Royal Hawaiian Center was getting the most engagement so we could improve moving forward. The content is complimented by social media contests, insta-exclusives and influencer partnerships. Facebook followers have increased by 25% and Instagram has increased by 84%.