Social : Brogan Tennyson Group

Royal Hawaiian Center

After working with the client for 6 months, Royal Hawaiian Center asked BTG to handle the social media aspect of the account as well. We developed a social media strategy based on the goal of reaching locals, tourists, national and international markets. 80% of the content is original and is done via strong art direction by BTG and execution by the client. Post results were continually analyzed to determine where Royal Hawaiian Center was getting the most engagement so we could improve moving forward. The content is complimented by social media contests, insta-exclusives and influencer partnerships. Facebook followers have increased by 25% and Instagram has increased by 84%.

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South Coast Plaza

Timed with South Coast Plaza’s 50th anniversary, Harper’s Bazaar highlighted South Coast Plaza to their over 2.6M+ Instagram followers with a series of inspired posts on both BAZAAR’s editorial Instagram and with influencer Jacey Duprie to create four unique looks, drawing inspiration from the runway with key pieces from South Coast Plaza boutiques. All posts included the custom hashtag #SCPStyle and mentioned @southcoastplaza. Overall over 300,000 impressions were garnered for the four posts.

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Hillsdale Shopping Center

Hillsdale Shopping Center approached BTG to take on their social media. We worked on curating an aesthetically pleasing feed that was reflective of their brand. We successfully incorporated events into social media since they are a big portion of the center’s efforts. During the opening of the Dining Terrace we partnered with various social media influencers and bloggers which was very successful. The content for posts is approximately 60% original content that BTG art directs. Hillsdale Shopping Center social media has seen an overall growth of 38%.

The Shoppes at Union Hill

Based on having a limited marketing budget, The Shoppes at Union Hill focuses on digital marketing opportunities. Social media has proven to be a perfect platform for The Shoppes to communicate and engage with their customers. BTG travels to the property monthly to work with the retailers and shoot original images for their social media posts based on the social media strategy art direction. Events and contests are another avenue of increasing foot traffic to the property. We create approximately 6 social media contests a year along with 4 on-property events supported by eblasts and social media. For this property, we also create blog posts based on trends, holidays and retailer events.