South Coast Plaza

The Shoppes at Union Hill

The Shoppes at Union Hill needed a website refresh. As part of bettering the user experience, BTG initiated a survey that went out to eblast consumers to gain insight into what their priorities were for the site. We incorporated a blog along with an Instagram feed. We also worked with a 3rd party on improving the mapping capabilities.

Hillsdale Shopping Center

For the past 3 years, BTG has worked on creating and developing a custom holiday microsite for Hillsdale Shopping Center. The goal of the microsite is to support the retailers at the holiday time period and receive analytics to gain insight into consumer behavior. The program is enhanced with eblasts, direct mail and social media posts.

National Realty & Development Corp.

BTG created the overall brand for The Shoppes at Middletown on of their premier developments. The website was designed and developed from a leasing perspective with the ability to transition to a consumer-focused site once the project is underway. Leasing brochures, advertising and tradeshow collateral were also created based on the branding.