The Aventura Mall rebranding gave us the opportunity to work with Sophia Griotto, a famous Parisian fashion illustrator to execute a comprehensive branding campaign. There was a series of custom illustrations featuring a variety of store fronts along with a fashion feature girl. Through the illustrations we were able to reinforce Aventura Mall’s position as a luxury fashion destination.
South Coast Plaza’s brand advertising campaigns are shot twice a year and feature right off the runway looks from current S/S and F/W collections. Locations and talent are chosen based on relevance to the South Coast Plaza brand and the current fashion collections. Recent locations have included The Getty Museum in Los Angeles, MOMA PS1 in Queens and a private home designed by famed architect Kendrick Kellogg in Joshua Tree Palm Springs. Models that have represented the brand include Jordan Dunn, Constance Jablonksi, McKenna Hellam and Bette Franke. The print ads are featured in regional publications such as Harper’s Bazaar, NY Times T Magazine, WSJ, C Magazine and The Hollywood Reporter among others.
Through original photography and Royal Hawaiian Center’s lush Royal Grove we created an elevated and exclusive brand campaign for the property. What was unique about this shoot was that it included shooting culture and dining as well. The campaign was updated 2-4 times a year and was executed in English, Japanese, Chinese and Korean.
Working with Hutensky Capital Partners over the past 5 years has provided us invaluable information regarding the investment aspect of the retail real estate world. They provide a very specific service and their advertising needed to reflect that. From custom New Yorker illustrations to detailed puzzles, we were able to create an advertising campaign that stands out from the clutter and delivers a strong call to action to the readers.
This year Hillsdale Shopping Center opened their new Dining Terrace. BTG was tasked to create, produce and implement a campaign that spoke to the new restaurants and eateries in the Dining Terrace. The campaign included a mix of stock photography and original photography that we art directed. It included print, OOH, digital, in-center and social media.