Print media - publications, offer booklets, direct mail - is a powerful tool. Print media provides a tangible extension of your brand in your consumers homes and has been proven to be more credible and less competitive than digital media. Readership is often a niche audience that provides a higher return on investment. Our creative team excels at providing layouts that support client brand standards, provide a strong call to action and increase brand recall.
Building a strong eblast program is essential because it allows you to reach a large audience, it is easier to share, provides the ability to deliver a targeted message and is straightforward to measure and provide data and results all while being very cost effective. There are several ways to create a strategic eblast program through campaign development and using digital platforms and on-property messaging to grow the audience. Providing meaningful content with a well thought out call-to-action is imperative to a successful eblast program. We have a wide range of goals that we help our clients achieve from just starting out to continuously evaluating results of mature audiences and making updates to maintain and increase those audiences to drive results.
Being able to reach your target audience while they are outside of their home and are a captive audience is key. OOH allows you to target your audience at unique points in their day. Our creative team develops strong messaging that is minimal and extremely impactful and supports client goals.
On-property branding is more than just signage—it’s a fully integrated communication system that shapes the visitor experience. From eye-catching pole banners and impactful signage to dynamic digital screens, every touchpoint plays a critical role in guiding, informing, and engaging your audience. Our team excels at developing cohesive, thoughtfully designed branding programs that ensure consistency across every medium. The result is a seamless brand experience that enhances navigation, reinforces identity, and drives engagement at every level.
At BTG, we bring in-center collateral to life through strategic design and thoughtful execution. From printed signage and directories to digital displays, maps, and rack cards, each piece is carefully developed to enhance the shopper experience while reinforcing the property’s brand identity. We focus on creating cohesive, easy-to-navigate communication systems that guide visitors effortlessly throughout the space. By combining clear messaging with strong, consistent design, we ensure every touchpoint works together seamlessly—delivering information in a way that is both visually engaging and highly effective. The result is a polished, unified environment that supports tenant visibility, improves wayfinding, and elevates the overall in-center experience.
From concept development through execution, our team manages every event detail—including planning, coordination, creative direction, and on-site production—to ensure a seamless and successful experience. We develop all supporting deliverables, from promotional materials and signage to digital assets and participant communications, ensuring a cohesive and engaging event presence. Our approach combines strategic thinking with creative execution, allowing us to deliver events that not only drive traffic and engagement, but also leave a lasting impression. Post-event, we provide comprehensive recaps and insights to measure success and use for future initiatives.