South Coast Plaza

Brogan Tennyson Group worked closely with the South Coast Plaza team to launch a brand new website. The architecture of the website design has proved to be flexible and efficient over the years. We continue to make enhancements and improvements based on the strategic digital direction. The website is regularly refreshed creatively with highly visual elements, including high fashion original photography, produced by BTG. In addition, BTG reformatted SCP Stories, which is an extensive blog-like feature. This very successful feature is used to promote the brands, restaurants, events and exhibits at South Coast Plaza.

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Hillsdale Shopping Center

Hillsdale Shopping Center is a regional center located in San Mateo, CA. Over the past fifteen years, Hillsdale Shopping Center continues to rely on BTG for fresh creative and advantageous marketing opportunities. BTG re-branded Hillsdale Shopping Center’s website to reflect the new lifestyle/open air development project for the shopping center. This renovation increased the mix of fashion and dining tenants, as well as added a strong entertainment component. BTG also revamped the eblast program, in-center signage and created a unique monthy blog post to support tenants that is shared on social media including Pinterest.

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Armas Pharmaceuticals

A local pharmaceutical company reached out to BTG to elevate their website. BTG was tasked with improving not only the overall look and feel but the functionality and imagery. BTG created consistency among the various product images and created a hierarchy of information on the website.

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Bergen Town Center

Bergen Town Center partnered with PlaceWise and BTG to create a new website. BTG worked directly with Bergen Town Center and PlaceWise media to develop a cost-effective creative strategy that would dictate the look and feel of the new website without having to incur additional costs throughout the year. BTG provided brand consistency via seasonless stock images and worked with PlaceWise on site organization, page layout, copy and overall design. BTG continues to work with PlaceWise directly to maintain the site, update the module based on current events and make any additional recommendations as needed.

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