Aventura Mall is Miami's largest shopping center and premier fashion destination. They called BTG years ago with a desire to stand out in a crowded retail market. BTG developed a unique, fashion-oriented illustration campaign featuring bold fashion imagery that created a sense of place by incorporating the brick and mortar into the artwork by famed Parisian fashion illustrator Sophie Griotto. These custom illustrations appeared in the shopping center's print advertising, in-center, outdoor and digital advertising, and extraordinary convention booth materials.